Guy Kawasaki really has something to say about innovation, or the start of anything.   Make mantra, he says, not mission statements which are incubated at a golf course site with 50 people putting their two cents’ worth to make everyone happy, but no one committed.   Instead of mixing up all fancy terms together , one could use something short and sweet:  Healthy fast food (for Wendy’s).  A computer on every desk (Microsoft)…

Based on this new insight from this guru of innovation, I produced quite a number of mantras for the companies I happen to have a lot of passion about:

MCI:  We put you on hold;

Blackboard:  Buy a Blackboard, get a Black box

Microsoft:  Cool products that need hot fixes

…